Roger Ruthhart wrote:
You must have a solid dealer network (ie, no Sodi karts in Asia), good supply chain, reliable shipping and delivery.
Dead right... the only difference here might be that the target market is a little bit different. If you're a guy that just wants to buy a kart to have fun at the track occasionally you might be prepared to wait a while for a kart at half the price. Remember these guys don't know that they will soon need a reliable supply of parts for their kart, and will only face that problem once their first part breaks - but long after they have paid up for the kart. So it is possible that they can sell a lot of karts to the hobby crowd without proper dealer networks.
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And how many karts a year can you sell in some smaller countries? Or in US/Canada how do you compete with huge dealer networks already in place by CRG, Birel, Intrepid, Margay, Sodi, First Kart, Tony, etc.?
huge hurdle to overcome -- the reputation built by all of the other Chinese factories who have produced crap and/or cheap trinkets for decades?
Yup in smaller karting countries like Malaysia you won't be selling many, and you're right a salesperson with any talent should be able to persuade a buyer to pay more for a kart that is in stock with parts availability but at double the price, and "isn't china-made".
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China is a slumbering giant - no doubt. Just starting to awaken. My guess is they have their hands full just trying to market in asiapac, much less trying to compete in Europe, or N&S America. It will be fun to watch and see.
Sure will be!
KnK karts from India are also making a bit of an effort to market their racing karts, having already raced the in Asian racing series' for a while now so SQ isn't the only one to watch.
CRG Asia wrote:
they demand all dealers to buy 48 karts as starters. In our asian market, that is simply not wise to invest in a new chassis brand like that.
In almost any Asian country 48 karts is a massive amount, especially when you have no idea about the durability of the karts. I'd say it is quite a risk to take on a dealership now with a large order and best to sit back and wait for a year to see how things go, the possible rewards for being an early adopter to sell the karts in Asia aren't big enough compared to the risk imo.